After reading Jason Antrosio’s post on Pinterest, I was struck by his comment that few anthropology blogs have a consistent image that can be associated with them (i.e. a brand), so I decided to go ahead and create a logo for my site. For EI, I used to use the image of the world at night – with all of the city lights, but I want this blog to be a bit of a break from that (plus I stole that image from somewhere several years ago, and I have no idea who to credit to, or if it’s unlicensed). I’ve had the idea for the recycling fist logo in mind since I first started Struggle Forever! – it’s meant to convey, of course, the continual and continuous struggle that is Utopia as KSR points out in the quote on the sidebar. However, my artistic and computer graphics skills leave much to be desired, so I put off actually making it. It turned out to be a lot easier than I had thought, and I think it turned out relatively well even if it’s not quite what I had in my imagination.
Then I put the image on my blog, and I realized that my blog layout was very cluttered. I tend to prefer minimalist designs, so I wanted to get rid of the clutter and make the site easy to navigate and attractive to the eye. This ultimately meant changing the blog theme – a dangerous prospect since it always entails hours of arranging and rearranging, sometimes coding, etc. to make it look the way I want it to. This turned out to be relatively easy as well, though. When I initially created Struggle Forever!, I spent several days working on it until my eyes were sore and I had a constant headache. This change took all morning and a little in the afternoon, but it came out nice, I think.
I’m looking for feedback, of course. What do you think of the logo? Is there anything I can do to improve it? What do you think of the site design? Does everything work as it should? Does it look better than the previous design? Do you have any suggestions for making it better? I’ll do what I can – I am limited by my graphic design and coding skills. Worst case scenario is that I go back to the old site design until I can work out any issues.